The “Middle of Funnel” (MOFU) refers to the stage in the marketing and sales process that comes after the initial awareness phase and before the final decision-making stage. At this point, potential customers are already aware of a product or service and have expressed some level of interest. The goal during the MOFU stage is to engage these prospects further by providing valuable information, building relationships, and addressing their needs and concerns. This often involves nurturing leads through targeted content, personalized interactions, and solutions that highlight how the product or service can solve specific problems or fulfill particular needs. The objective is to guide prospects closer to making a purchase decision.
