Negative SEO refers to the deliberate and malicious practice of employing unethical tactics to harm a competitor’s search engine rankings. This often involves activities such as:
- Building Spammy Links: Creating a large number of low-quality or irrelevant backlinks to a competitor’s site, which can lead to penalties from search engines.
- Content Scraping: Copying and republishing a competitor’s content to confuse search engines and reduce the original site’s credibility.
- Hack Attacks: Compromising a competitor’s website to inject harmful code or manipulate its content, negatively affecting its search engine visibility.
- Fake Reviews: Posting fraudulent negative reviews about a competitor’s products or services to damage their reputation.
Negative SEO is aimed at undermining a competitor’s online presence and improving the aggressor’s relative position in search engine results.