Organic Traffic refers to the visitors who come to a website through unpaid search results on search engines like Google, Bing, or Yahoo. Unlike paid traffic, which comes from advertisements or sponsored placements, organic traffic results from a site’s visibility and ranking on search engine results pages (SERPs) due to the relevance and quality of its content.
Achieving high levels of organic traffic typically involves optimizing a website’s content, structure, and keywords to align with search engine algorithms, enhancing the site’s ability to attract and retain users without direct payment. Organic traffic is often seen as a key indicator of a website’s credibility and long-term value.