Referral Traffic refers to the visitors who land on a website as a result of clicking on a link from another site. This type of traffic is generated when a website’s URL is shared or mentioned elsewhere on the internet—such as in blogs, social media posts, or other websites—directing users to the referring site. Referral traffic is an important metric for understanding how effectively a website is attracting visitors from external sources and can provide insights into the website’s online presence and influence.
