Rich Snippets are enhanced search results that provide additional information about a webpage directly within the search engine results page (SERP). Unlike standard snippets, which typically display just the page title, URL, and a brief description, rich snippets include extra details such as star ratings, images, pricing, or other specific data.
These snippets are generated through structured data markup (such as schema.org tags) that webmasters add to their content. For example, a recipe website might use rich snippets to show cooking times, ingredients, and user ratings directly in the search results, making it easier for users to find relevant information quickly.
Rich snippets aim to improve user experience by making search results more informative and engaging, ultimately helping users to make more informed decisions before clicking through to a website.