Sales Enablement refers to the strategic process of equipping sales teams with the tools, resources, and training they need to effectively engage prospects and close deals. This includes providing relevant content, such as case studies and product information, as well as implementing technology, such as customer relationship management (CRM) systems and sales automation tools. Sales enablement aims to streamline the sales process, enhance sales productivity, and improve overall sales performance by ensuring that sales representatives have everything they need to address customer needs and drive revenue.
