An SEO audit is a comprehensive analysis of a website’s search engine optimization (SEO) performance. The goal of an SEO audit is to evaluate various aspects of the website to identify strengths, weaknesses, and opportunities for improvement. This process typically involves examining factors such as:
- On-page SEO: This includes content quality, keyword usage, meta tags, header tags, and internal linking.
- Technical SEO: This covers site speed, mobile-friendliness, crawl errors, and indexing issues.
- Off-page SEO: This involves evaluating backlinks, domain authority, and overall online presence.
- User Experience (UX): This includes site navigation, usability, and design elements that impact user engagement.
By conducting an SEO audit, businesses can uncover issues that may be hindering their search engine rankings and develop strategies to enhance their website’s visibility and performance in search engine results.