SERP Features refer to the various elements that appear on a search engine results page (SERP) beyond the traditional list of organic search results. These features enhance the user experience by providing additional information or interactive elements. Examples of SERP features include:
- Featured Snippets: Short answers or summaries extracted from a webpage, displayed at the top of search results to directly address the query.
- Rich Snippets: Enhanced search results that include additional information, such as star ratings, images, or product details, derived from structured data on a webpage.
- Knowledge Graphs: Information panels that provide a concise summary about a topic, such as people, places, or things, usually located on the right-hand side of the search results.
- Local Packs: Listings of local businesses related to a search query, often accompanied by a map and business details like hours and contact information.
- Video Carousels: A horizontal scroll of video thumbnails relevant to the search query, often sourced from platforms like YouTube.
- Image Carousels: A collection of images displayed in a scrollable format related to the search query.
- Top Stories: A section featuring news articles from various sources, relevant to current events or trending topics.
These features are designed to provide users with more direct, relevant, and actionable information based on their search queries.