Title Tags are HTML elements used to specify the title of a web page. They appear in the browser tab and are crucial for search engine optimization (SEO) because they provide a brief, concise description of the page’s content. Title tags are also visible in search engine results and can influence a user’s decision to click on a link. A well-crafted title tag typically includes relevant keywords and accurately reflects the content of the page, helping to improve visibility and relevance in search engine rankings.