User-Generated Content (UGC) refers to any form of content—such as text, images, videos, reviews, or social media posts—that is created and published by unpaid contributors or users rather than by professional or official sources. UGC is often shared on digital platforms, including social media networks, websites, and online communities. This content is valuable because it reflects authentic user experiences, opinions, and creativity, making it a powerful tool for brands and businesses to engage with their audiences, build trust, and foster community participation.
