Ad scheduling refers to the strategic process of planning and controlling the timing of advertisements to maximize their effectiveness. This practice involves selecting specific days, times, or periods when ads will be displayed to target audiences. By aligning ad delivery with times when the audience is most likely to engage, ad scheduling aims to optimize visibility, engagement, and overall campaign performance. This approach can include considerations for peak traffic times, audience behavior patterns, and competitive activity, ensuring that advertisements reach potential customers at the most opportune moments.
