Anchor Text refers to the visible, clickable text in a hyperlink. It is typically displayed in a different color and underlined to distinguish it from regular text. Anchor text provides users with a brief description of the content or destination of the link, helping them understand what to expect when they click on it. For example, in the sentence “For more information, visit our website,” the term “website” serves as the anchor text. Anchor text is crucial for search engine optimization (SEO) because it helps search engines understand the context and relevance of the linked page.
