Brand Management refers to the process of creating, maintaining, and enhancing a brand’s reputation and market position over time. This includes strategies and activities designed to shape the brand’s identity, communicate its values, and differentiate it from competitors. Effective brand management involves overseeing the brand’s image, ensuring consistency across all marketing channels, and adapting to market changes to meet consumer expectations. By carefully managing a brand, companies aim to build customer loyalty, drive sales, and establish a strong, positive presence in the market.
