Brand personality refers to the set of human characteristics attributed to a brand, which helps to create a relatable and distinct identity. It encompasses traits such as friendliness, sophistication, or reliability, and influences how customers perceive and interact with the brand. This personality is often conveyed through various elements like tone of voice, visual style, and messaging. By establishing a clear brand personality, companies aim to build emotional connections with their audience, differentiate themselves from competitors, and foster brand loyalty.
