Chatbot Marketing refers to the use of artificial intelligence-driven chatbots to engage with customers, promote products or services, and enhance marketing efforts. These chatbots, often integrated into websites, social media platforms, or messaging apps, interact with users in real-time to provide personalized recommendations, answer inquiries, and drive conversions. By automating interactions and leveraging data insights, chatbot marketing helps businesses streamline customer service, gather valuable feedback, and improve overall marketing strategies.
