Digital Advertising refers to the practice of promoting products, services, or brands through online platforms and digital channels. It encompasses a wide range of formats, including display ads, search engine marketing, social media ads, video ads, and more. Unlike traditional advertising methods, digital advertising allows for targeted campaigns, where ads can be tailored to specific audiences based on their demographics, interests, and online behavior. This form of advertising often leverages data analytics to optimize performance, measure effectiveness, and achieve specific marketing goals.
