Direct marketing is a promotional strategy where businesses communicate directly with potential customers, bypassing intermediaries such as retail outlets or media channels. This approach often involves personalized messaging tailored to the individual recipient and can take various forms, including emails, text messages, phone calls, direct mail, and online targeted ads. The primary goal of direct marketing is to elicit an immediate response or action from the target audience, such as making a purchase, signing up for a service, or engaging with the brand. It is characterized by its focus on measurable outcomes and the ability to track and analyze the effectiveness of each campaign.
