Dynamic Keyword Insertion (DKI) is a feature used in online advertising, particularly within pay-per-click (PPC) campaigns, that automatically customizes ad text based on the search query or specific keywords entered by a user. By incorporating the actual search terms into the ad copy, DKI aims to make the advertisement more relevant and appealing to potential customers. This technique can enhance ad performance by increasing click-through rates (CTR) and improving relevance, as the ad content directly addresses the user’s query.
For example, if a user searches for “affordable running shoes,” a dynamically inserted ad might display “Buy Affordable Running Shoes” instead of a generic ad. This personalization helps to capture the user’s interest and improve engagement with the ad.