Email Segmentation refers to the practice of dividing an email subscriber list into smaller, more targeted groups based on specific criteria. This segmentation is typically based on factors such as demographics, past purchase behavior, engagement levels, or geographic location. The goal of email segmentation is to deliver more personalized and relevant content to each group, thereby increasing the effectiveness of email campaigns. By tailoring messages to the interests and needs of different segments, businesses can enhance engagement rates, improve conversion rates, and foster stronger relationships with their audience.
