Engagement rate is a metric used in social media and digital marketing to measure the level of interaction that users have with content. It is typically calculated by dividing the total number of engagements (likes, comments, shares, clicks, etc.) by the total number of impressions or followers, and then multiplying the result by 100 to express it as a percentage.
For example, if a post receives 100 engagements and has 1,000 impressions, the engagement rate would be 10%. This metric helps assess how effectively content is resonating with its audience and can indicate the quality and relevance of the content.