Interactive content refers to digital material that requires active participation from the user rather than passive consumption. This type of content engages users through activities that allow them to interact with the material, such as quizzes, polls, games, surveys, interactive infographics, or clickable images. The primary goal of interactive content is to enhance user engagement and provide a more personalized experience by involving the audience directly in the content consumption process. By doing so, it often increases user satisfaction and retention, making the experience more memorable and impactful.
